Brand strategy and rebrand for construction, restoration, and advising firm, Haggerty.
Haggerty is a construction, restoration, and consulting firm with $20 million in revenue, based in Stockton, CA. Their old mark was dated and didn’t reflect recent growth.
Prior to rebranding, Haggerty was known as Haggerty Construction, Inc. This left out restoration, and they weren’t offering consulting as a service despite being well-positioned to do so. We distilled these to “Build. Restore. Advise.”
During discovery sessions with Haggerty’s team, it became clear that they cared about projects on a deeper level. They were interested in their clients’ history and future. “We help build your story” was developed to reflect this.
Haggerty’s fleet needed an update with the rebrand. New graphics were developed for their vehicles, focusing on clean and crisp design.
Relationships forever remain the cornerstone of the construction industry so fresh business cards were developed to have a lasting impact during face-to-face interaction.